Expanding your Marketing Reach by Diversifying Media

Bring books to life by diversifying how you reach new readers.

Writers write what readers read. It really is that simple. But reaching readers–readers who will love your work–means you have to do more than just writing. Expanding your marketing reach for your books through different media is key to picking up more readers.

It seems a little backwards but you want to make it easy for your readers to find your work. The readers in your target market, the ones match up with your work the best, want to find out about you, your work, and their next read they will love.

Bring books to life by diversifying how you reach new readers.
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So how can you diversify your media based entirely on your fiction? How can you repurpose your words to appeal to readers through different media?

  • Podcasts – With podcasts, you can record your readings and publish that material to appeal to those who enjoy discovering new writing through audio. You can record chapters, scenes, or short stories. If you are self-conscious about your voice, look into hiring a narrator or voice actors to really showcase your work to its merit.
  • Youtube video – Similar to podcasts, Youtube can showcase your readings or teaser pieces of your work. You can either narrate on camera, or with a static slideshow on the screen. These readings can also be great preparation for podcast interviews, Google Hangouts, and other media where you need to interact via voice and computer.
  • Quote Images – Quotes from your work can really showcase your words and draw readers in to see more. Quotes in the form of images snag attention in a textual world. You can post these images on all sorts of social media (Twitter, Facebook, Pinterest, Tumblr) as well as in your blog or through your email newsletter.
  • Image advent calendars – Akin to graphic quotes, creating an advent calendar that counts down the days until your book launch can generate excitement for your book and increase your traction online. For an example, take a look at the work Clare C. Marshall did at Faery Ink Press. She shared these images on Facebook and Twitter, counting down to her launch day.

170 Twitter Hashtags for Writers & Authors

170 Twitter Hashtags for Writers and Authors!

The more I get into using Twitter, the more I understand how effective hashtags are. Hashtags give you the ability to post in a way that others can search and increase the visibility of your tweets to users who are not already your followers.

Below is a list of 170 Twitter Hashtags for writers and authors!

170 Twitter Hashtags for Writers and Authors!

Basic Book and Literature Hashtags

#Author
#Authors
#Book
#Bookbuzz
#Books
#eBook
#eBooks
#eReaders
#Literature
#New
#Novel
#Novels
#Paperbacks
#Poet
#Poets
#YA
#YALit
#Zine

Reading Hashtags

#BookADay
#BookWorm
#GreatReads
#MustRead
#WhatToRead

Genre-Specific Hasktags

#Biopic
#Comedy
#Cookbooks (also related to the cookbook genre #food #cooking #recipes, etc)
#Crime
#DarkFantasy
#Dystopian
#Erotica
#FanFic
#Fiction
#FlashFic
#HistFic
#HistNovel
#Historical
#History
#Horror
#KidLit
#LitFic
#MGLit (Middle Grade)
#Mystery
#NonFiction
#Paranormal
#PictureBook
#Poem
#Poetry
#Romance
#RomanceWriter
#Romantic
#RomanticSuspence
#ScienceFiction
#SciFi
#ShortStories
#ShortStory
#ShortReads
#Steampunk
#Suspense
#TrueStories
#UrbanFantasy
#VSS (very short story)
#Webfic
#WebLit
#WomensFiction

Bookseller Hashtags

#Amazon
#iPad
#Kindle
#Kobo
#KPD (Kindle Publishing Direct)
#Nook
#SmashWords
#Sony (this one is likely to decay soon given the transition to kobo)

Sales and Promotion Hashtags

#99c (to offer or pick up an eBook bargain)
#BookGiveaway
#Free
#Freebie
#FreebieFriday
#FreeBook
#FreeDownload
#FreeReads
#KindleBargain
#Special

Writing Craft and Productivity

#1K1H (writing 1000 words in 1 hour)
#30min1K (writing 1000 words in 30 minutes)
#AmEditing
#AmRevising
#AmWriting
#AskAgent (agent questions and answers)
#AskAuthor
#AskEditor
#AuthorRT
#Authors
#CampNaNoWriMo
#Creativity
#EditGoal
#Editing
#MomsWrite
#NaNoWriMo
#Novelines (to quote your own work)
#Novelists
#StoryCraft
#StoryStarter
#StoryTelling
#WIP (work in progress)
#WordAThon
#WordCount
#WriteGoal
#WriteMotivation
#WriteQuote
#Writer
#Writers
#WritersBlock
#WritersLife
#WriterWednesday
#WW (Writer Wednesday)
#WriteTip
#Writing
#WritingBlitz
#WritingPrompt
#WritingSprint
#WritingTip
#WritingTips
#WroteToday

Marketing & Publishing

#BookMarket (Most often on Thursdays at 4 pm ET)
#BookMarketing
#CopyWriting
#ePubChat
#GetPublished
#IndieAuthor
#IndieAuthors
#IndiePub
#IndiePublishing
#PromoTip
#Pubit
#Publishing
#PubTip
#SelfPub
#SelfPublishing

Twitter-Specific Hashtags

#140Poem
#FaithLitChat
#FictionFriday
#FF (Friday Follow)
#FollowFriday
#FridayFlash (Flash fiction on a Friday)
#FridayReads
#IndieThursday
#Journchat
#KidLitChat
#LitChat (every M/W/F)
#MemoirChat (every other Wednesday at 8 pm ET)
#PBLitChat (Picture books only)
#PoetryMonth (Each April in the USA)
#PoetTues
#SampleSunday
#SciFiChat
#ScribeChat
#ScriptChat (Screenwriters)
#StoryFriday
#TeaserTues
#TeaserTuesday
#WriteChat
#WritingParty
#YALitChat
#ZineChat

Some Organizations

#ACFW (American Christian Fiction Writers)
#CNFTweet (Creative Nonfiction magazine)
#IAN1 (Independent Author Network)
#RWA (Romance Writers of America)
#SCBWI (Society of Children’s Books Writers and Illustrators)
#WANA (We Are Not Alone community)

10 Creative Pin Marketing Ideas for Writers on Pinterest

Pinterest Author Marketing creative pins

Part three for Pinterest!

Authors work with words. It’s a known fact, not that radical. So how does one make the best of a social media based on images when one deals primarily with text?

We have already gone through Secret Boards and Group Boards. So what about the actual pins?

Pinterest Author Marketing creative pins10 Creative Pin Marketing Ideas for Writers on Pinterest

  1. Make an infographic based on your books! This works very well for non-fiction writers. For creative writers and novelists, you can outline relationships and family trees, too.
  2. Pin art and crafts based on your work to your boards! If someone does fan art, ask if you can showcase it on your blog and pin it (with full attribution to their brilliant work, of course!)
  3. Create quotation images based on your work. There are web-based programs out there that you can use (Pinwords or Share as Image.)
  4. Detail recipes from your book! Make that photo look succulent.
  5. Hold a cocktail contest and post the submissions in the form of pinned images. These can be drinks from your book or inspired by your characters. This interacts well with your blog and other social media platforms.
  6. Photograph your work-in-progress. Show your readers how much red ink you have on your book and how awesome you’ll make it when it gets put back together!
  7. Curate countdown images or quotes for your book launch. Pin each one in a similar format and line the top or side with your book’s release day and title.
  8. Pin the covers for your short stories that are available on your blog. This can work great for luring readers into reading a prequel (and point them to there they can get the full book!)
  9. Make a checklist graphic based on your genre. Zombie apocalypse preparedness, anyone?
  10. Craft a trope bingo card for your genre and see how people react. (Then proceed to murder every trope in your book by subverting expectations).

Got any more ideas? Shout them out in the comments!