So you want to have creative postcards to give out when marketing your book. Trust me, Googling Creative Postcard Marketing gives you a bunch of horrible results–mainly because they are mailed marketing materials. Mailed postcards go to the recipient so long as they don’t have a “No Junk Mail” label on their mailbox.
Writers need to focus on having postcards that are engaging enough for the reader to pick them up voluntarily. Sometimes, you can just have your book cover on the front of a postcard and it will do the trick. But if you want a little more, check out these postcard ideas for writers.
Give the reader a sneak peek into the world of your story with a postcard message sent from one character to another. It can give you a bit of an edge over a mundane blurb (you’ll still want a bit of your blurb somewhere) especially if you have correspondence in your story.
Hire an artist to draw something for your postcard marketing. You can go with an established artist to come up with something or hire an emerging artist. Hold a fan contest for a drawing. Support the art community and you get a wicked marketing material? Done!
It came up for bookmarks and business cards. If you’re crafty, make it happen. These postcards are great if you are going to a smaller conference or if you have a reading where you can really connect with a few readers. If they can’t buy your book then and there, handing them a neatly crafted postcard can do the trick and win you a dedicated fan.
A postcard with an unconventional shape can help your work stand out, especially if you are sharing space on a marketing table with hundreds of other rectangular postcards. Think circles, rounded edges, or even a shape like a treasure chest for a pirate adventure.
Got some money to spare and a designer friend? If you have a theme that you can bring to life in a postcard, either with folding or assembly, go for it! Stand out! This postcard can be made into a raven.
Do you have an event in your book that the story centers around? Play it up and invite the reader! This can be a party, a wedding, a fake vacation–whatever you want!